Craft 32 Restaurant
Located in East Longmeadow, MA, and named for the 32 craft beers on tap. Leading area chefs built a unique and creative menu to serve the area in an urban chic dining ambience. 
The client needed an entire re-brand, from concept - colors, fonts, and logo, to website, social media, and print menus. I positioned this client as a leader in a competitive marketplace through brand creation and digital and print marketing collateral.
McIntosh Condominiums
Originally built as a boot factory in 1913, this building was converted into 40 condominium units in the 1980s, named the McIntosh Condominiums. Built in the Chicago style with high ceilings and large windows, McIntosh Condominiums offers unique loft-style living in Downtown Springfield, MA.
The client needed a re-brand with a distinct style, along with wayfinding signs for clear instructions on how to get around the building.
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